One of the most influential writers on small business, Michael Gerber has influenced millions of people around the world. His book The E-Myth and the revised edition The E-Myth Revisited has helped tens of thousands of businesses to grow. His passion and genius for understanding the workings of small business and the mindset of the small business owner has transformed an industry. As a business leader he has been described as “The World’s #1 Small Business Guru” (INC Magazine).
The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It and the associated series of books, opens up the concept of what a small business is. The business owner moves from being the technician, doing the work, to the manager managing the work to where they work on the business more than in it. I have given this book to most of my clients as I believe it is essential reading for any business owner.
With so much experience in his field, he started the “Dreaming Room” events where business operators get together for two and half days to share their experiences and gain knowledge from others. These events led to the creation of another book Awakening the Entrepreneur Within: How Ordinary People Can Create Extraordinary Companies. This book explores his belief that there is a transformation taking place in business which is beyond marketing a product. The trailblazers of business today focus on the four primary influencers: customers, employees,suppliers and shareholders, in a meaningful way. More than just making more money, the entrepreneur of today seeks to change the lives for the better of those associated with business.
Living in Carisbad, California, Michael Gerber has studied small business and entrepreneurship for over forty years. His vision is to guide all those who answer the entrepreneurial call to greater success.
Michael Gerber Quotes
“The greatest business people I’ve met are determined to get it right no matter what the cost.”
“My experience has shown me that the people who are exceptionally good in business aren’t so because of what they know but because of their insatiable need to know more.”
“Most entrepreneurs are merely technicians with an entrepreneurial seizure. Most entrepreneurs fail because you are working IN your business rather than ON your business.”
“With no clear picture of how you wish your life to be, how on earth are you going to live it? What is your Primary Aim? Where is the script to make your dreams come true? what is the first step to take and how do you measure your progress? How far have you gone and how close are you to getting to your goals?”
“The difference between great people and everyone else is that great people create their lives actively, while everyone else is created by their lives, passively waiting to see where life takes them next. The difference between the two is living fully and just existing.”
“Why is it that with all the information available today on how to be successful in small business, so few people really are?”